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Recreation and Parks Sponsorship Opportunities

The Park At River WalkIn a city of over 300,000 people, parks are essential for recreation and the quality of life.  The more than 1,100 acres of green space in Bakersfield provide not only common space for free play, sports, concerts, swimming, and other public events, but also sanctuaries for quiet relaxation and the preservation and enjoyment of nature.  Our parks and green spaces are vital to the continued growth of Bakersfield.  Parks play an important role in defining our city, our communities, and the individuals who live and work throughout the city.

The benefits of parks are endless – to individuals, communities, the economy, and the environment. More>


Sponsorship Opportunities are available for 2012 - 2013.

  • Brochures
  • Scholarships
  • Adopt-a-Bench
  • Special Events
  • Naming Rights

Contact

Terry McCormick at (661) 326-3866 or
via email at tmccormi@bakersfieldcity.us


Event Sponsorships

Festivals at The Park at River Walk - Title Sponsor per Festival:  $15,000

(2 per Year - Spring & Fall)
2-Day Event
Entertainment on Two Stages (BHN Amphitheatre/Portable)
Arts Tent
Crafts, Food, & Commercial Vendors
Children’s Activities
Over 16,000 Attendees

Benefits:

  • Full page ad in brochure
  • Website recognition
  • Recognition on both stages during the event
  • Name inclusion in all PSAs  
  • Logo on all event flyers and other printed materials
  • Banner placement during the event
  • 20’X10’ Booth Space
  • Four reserved parking spaces during the even

Beale Band Concert Series - Title Sponsor per Series:  $18,000

Over 60-Year Tradition
Sunday Evenings in June
Bakersfield Municipal Band
“Big Band” Era Music
Performances by Local Dance Groups
Over 2,000 Attendees

Benefits:  

  • Full page ad in brochure
  • Website recognition 
  • Recognition on stage during the event
  • Name inclusion in all PSAs 
  • Logo on all event flyers and other printed materials
  • 10’X10’ Booth Space
  • Banner placement during the event

Movies in the Park Series - Title Sponsor per Series:  $7,000

10 Family Movies 
Over 3,500 Attendees

Benefits:  

  • Half page ad in brochure
  • Website recognition
  • Recognition during the event
  • Name inclusion in all PSAs  
  • Logo on all event flyers and other printed materials
  • 10’X10’ Booth Space
  • Banner placement during the event

2010/2011 Naming Rights Sponsorships


Why Naming Rights?

Naming Rights help you stand out from the crowd...
Through naming rights, companies are able to immediately elevate their brand above the competition to create a powerful, multifaceted marketing platform through dynamic marketing and exposure opportunities.

Naming Rights deliver value...

Naming rights opportunities with the City of Bakersfield is tax deductible and will augment your corporate image, provide powerful brand impact, and offer more dollar-for-dollar value than any other advertising or marketing medium available in the industry today.  Benefits that stretch far beyond just the signage include constant exposure to families throughout the region.

Naming Rights fit your needs...

A naming rights sponsorship offers an extensive benefits package that includes exterior and onsite exposure, media coverage, and repeated references of your company name that will stand out in a cluttered marketing environment.  Also, it provides the opportunity to reinforce the image of a community-minded corporation who support and promote community investments.

Download the Naming Rights Brochure

>>View All Sponsorship Opportunities<<